How to Beat Your Competition in Blogging

 

 

– Video is going to be the future. It’s much more interactive. You can do step by step. You still need to do text-based content, but now you have to do omni-channel. You have to do podcasts, video and text.

You can’t just do one anymore. See blogging is much more competitive. There’s over a billion blogs. That’s roughly one blog for every seven people in this world. You need to do more than just create a blog.

You need to do the video content. You need to do a bit of everything if you want to do well now. (upbeat music) Before we get started, make sure you subscribe to this channel, and if you’re on YouTube, click the alert notification. – No introduction needed Neil. Everyone knows about you, how you are doing and how popular you are in India, and literally it’s been pleasure.

 

 

I was teasing since very long to make up this interview. Finally, we did it, but literally we’ll take some questions. So Neil, one of our like team member here, he’s asking how to write content. So that use it, stick with it, which is also called pogo sticking. – So with content, few things, one, write in a conversational tone, use you and I.

Keep your paragraphs roughly five, six lines max. Use subheadings so it makes it easier to skim. Hook people into the introduction with a bold statement, and of course, a question, so they keep reading more. Wrap your conclusion up with the question to help increase engagement and comments, but following that should help. – What is the biggest failure in SEO as, Neil Patel, in past time?

– The biggest failure for SEO The biggest failure It’s been like 15 years you are doing into like content marketing, blogging.

 

– The biggest pillar I would say is when I first started off, I would do too many things that were shortsighted. I used to try doing things like buying links and cheating Google and looking for loopholes instead of trying to provide value to people, the readers, and if I did that, I would be much further off in my career. Don’t look for shortcuts. Do what’s best for your audience.

Don’t be shortsighted, and that was a huge mistake of mine.

 

– Well, great. I’m just finding questions and questions. Can you say a little bit about Indian audience? How they’re reacting to your SEO point of view.

How India will be the great market in future in terms of blogging and content generation and getting more traffic from India. – It already is. India is a fast growing market. Looking at companies like Flipkart, right? You just have to be patient, give it time, but there’s a ton of money to be made in India.

As long as you’re a patient, there are so many people there there’s good volume in SEO. Again, you just have to give it a few years. Specifically with India that we found is marketing will pick up more and more as more people adopt credit cards. Because right now in India, everything is COD, right? – Yeah – But I think that’ll change in the next five 10 years, maybe I’m wrong but I think it’ll start changing and more and more people will have credit cards.

 

 

– Yeah. I’ve seen in one of your videos, like you were saying like Indian people have money, but they put that money the side of their pillow and they sleep. So what was that? – What we mean by that is in India. Although there’s taxes, a lot of Indians don’t pay taxes.

They try to, by saying putting underneath the pillow is saying like there’s a lot of cash money going around in India. In which it’s not all bank account money. So a lot of Indians have more money than people think. – Yeah. Great.

– They do well in America, most people don’t know this but Indians have the highest median income in the United States. – Well, Neil, most important question people generally ask in India, like how to get backlinks, naturally, as you have mentioned so many strategies and tactics.

 

So what are your thoughts about how we’ll get naturally backlinks for our blog posts? So what are your words on this? Yeah.

Infographics is one of the best ways. If you create good images and infographics you can get a ton of back links over time naturally. I would highly recommend a lot more people creating. – So only infographics are the thing or some other techniques. – Other ways, but it’s the best way, and in India, you can get them generated for much more affordable than what we pay here.

– Yeah. So, Neil, I want to ask one question. People generally face in their day-to-day life. Like if you were ranking on second page of Google for certain keyword, how you will make up to the first space in first third, three positions, what will be your strategy? How you’ll do and boost your ranking from second to first page.

 

 

So one, I would look at all the content for the people in the top 10 and try to look what differences their content versus mine, and make mine more thorough. I would use tools like Ubersuggest and put in the keyword that I’m ranking for and find all the long tail versions and put that in there as well. Cause that’s extra traffic that I could be getting, and then what I would do is use the link intersect tool from Atrius because you can see who links to people in the top 10, but not you, and then hit those people up and ask them to link to your page as well. – Yeah. Great, Neil.

So I want to ask one personal question, if you don’t mind. So Neil, have you been to India? Yeah.

 

So any plans for future, if you are visiting India, I mean. – Have no plans at the moment but I do want to come back, you know, soon again.

– People are really excited. They’re dying to see you here in India. – I love India. I want to end up paying a company there but I haven’t found the right business partner yet in India. So that way I can create a educational company.

I want to get my own mini university where I teach people all the latest marketing. – That is great. That is great. – In person, though. Not just online.

– Yeah. So Neil, I just want to ask one question like what will be the future of text-based content? What are your thoughts? – I think text is good, but video is going to be the future. It’s much more interactive.

You can do step-by-step you still need to do text-based content, but now you have to omni-channel you have to do podcasts, video and texts.

 

You can’t just do one anymore. See blogging as much more competitive. There’s over a billion blogs. That’s roughly one blog for every seven people in this world.

You need to do more than just create a blog. You need to do the video content. You needed a bit of everything if you want to do well now. – Yeah. Neil, I just want one more question.

In terms of like, people they ask me. He asked like how page layout effect site ranking? – Yeah. Page layout affects it very well, because if you don’t internal link, if it doesn’t load fast. Cross-linking is very important.

Making sure the text is easy to read and people can get to it right away and digest the content.

 

All that stuff impacts rankings cause if the users scores are bad, then you’re not going to do well. – Yeah. Perfect. Neil.

I’ve seen so many people are doing that wrong practices. They are making bad links for your blog. So is there bad links like links from on websites or they may affect your ranking? As you mentioned that now-a-days Google becomes very smart and it won’t calculate or count those links. – Yeah.

Google’s very smart at it. I wouldn’t worry about getting, you know, link building I wouldn’t worry about it as much. You need to build links, but keep in mind, Google looks at so many more metrics now. I would focus on creating the best product. Like if you look at Ubersuggest the SEO tool, have you used?

– Yeah.

 

When I was not using paid tools, I was using Ubersuggest, but nowadays I’m seeing like you are upgrading Ubersuggest and it’s like it’s going to be in the competition of (indistinct) If I’m not wrong. – And it’s free. So think about it by building a good product. That tool has over 9,000 backlinks.

So if you create good stuff, you’ll naturally get them. You don’t have to worry about penalties or building or any of that. Just focus on building really cool stuff. – Yeah. So, Nate, what are your plans like if you don’t mind.

– My plans are at least an Ubersuggest in the next 45 days I’m releasing a feature where you can put in a URL and it tells you all the traffic stats, backlinks, rankings top pages, all that kind of stuff. How to increase CTR for high rankings, put the Keyword closer to the front have a very appealing title, as well as meta-description look at magazines, look at their titles. It’ll give you ideas on what people want to click. It’s not just about putting keywords.

 

It’s about making it appealing.

How to enlist base titles still do very well. Things that evoke curiosity like The Seven Benefits of Green Tea, Number six will shock you. Everyone’s going to be like, what is number six? So using some of those things will help you increase how many clicks you’re getting. – Tell me a little bit.

I want to ask like personal stuff. I want a you have written blog posts already. You have shared your, everything you need about SEO blogging, video, marketing, content, marketing, everything. This I need to ask. Literally, I want to chat a little bit about your personal stuff.

 

 

How you manage your time is like you are doing so many things at a time. Like you are generating, you are creating. producing video content as well text content as well, podcasting as well. So, and you are managing your clients as well. So how you are managing your time?

How you are like very busy man? – So yeah I have a big team. So the team helps. So like Curtis, he helped set up this interview. We have a huge team like Mike, my co-founder.

He goes into the office each day helps with the team. We have amazing executives like guy named Nick Rashaun or Jeff Johnson, and there’s so many people on our team who just help out. – So we have seen your quick Q&A Thursday. So how that thought comes into your mind, like let’s do Q&A Thursday and we’ll answer, let’s answer some questions. How is it?

– It was this random idea. We just like, oh, let’s try this out – For YouTube only. So how you get more views? What to do to get more views on YouTube? – Yeah.

 

 

So a one put the keywords in your title and description, use tools like Ubersuggest to find the right keywords. Three, when you release a video promote it right away to your Twitter, your any social channels, email it out. Use a push notification. The other thing I would end up doing too with your YouTube videos is attractive thumbnail where people would want to click and you want to continually ask questions and increase engagement. So if you tell people to ask questions or leave a comment that really helps boost your videos as well.

That’ll help you get more browse and suggested traffic. – Yeah. So Neil. We just – You do well on YouTube though, no? You have a few hundred thousand subscribers in India.

Is that right? – Yeah. I have more than 200K subscribers in India and really it’s been like two years. I’m on YouTube and it’s growing, – And how do you make money on YouTube in India.

 

 

 

 

Ads?

– Yeah. YouTube ads and like AdSense sponsorships. Likewise. I make money and I do have clients in India. Yeah.

So let’s ask some personal questions. We’ll ask two or three personal questions. Neil how you celebrated your Christmas? – Just celebrated with family, opened up presents, and I worked a lot as well. – Yeah.

We know you work a lot, Neil. So how was your New Year? Like earlier? We should do the interview because of some reasons it can’t happen but how you celebrated your New Year and in 2019 what are your plans? And what will we see new in 2019 from Neil Patel.

– Yeah. So New Year’s Day or Eve, or I didn’t do much. I stayed in, as for my New Year’s plan. I’m going to release more features with Ubersuggest. Keep growing the companies and I’m going to be producing much more video content.

– Yeah. Great. Like you mentioned in one of your video, I’ve seen like you said, focus more on promoting your text content. Our lady was posting like random on in a week two or three blog posts, but currently you are posting only one blog post in a week.

 

I think.

So if I’m not wrong. – Correct. – So new blogger or a blogger they are doing. What they can do, like they should focus more on promotions or creating content. – Promotions.

See right now there’s so many blogs and content. I would write new content. I’m jet lagged. I would write new content, like new stuff that people haven’t seen or read because the web is just so saturated with texts now, and then I would spend majority of the time promoting versus writing five 10 blog posts a week, write one and promote one. – Yeah.

So if I’ll ask, what are your techniques or what are your strategies where to promote and how to promote a text-based content. – Email, everyone who links out to competing blog posts ask them to share your content or link to you, look to see who shared all the other content like using Twitter to see who shared people’s content. If someone asked them to share your content, anyone that you link out to you in your blog posts, email them ask them to share content.

 

Those are the main promotion strategies I use. So what about Quora?

So what do you quote about Quora? – I released a blog post today and I mentioned Quora early on in the blog post. You know, anytime it’s relevant to any of the popular questions, I always add a link but it doesn’t drive as much traffic as people think. – So Quora is a bad platform for promoting your content and engaging with people. – Not the best but it is a good platform.

– Yeah. Good platform. Okay. Neil. I want to ask this question is from my side only how social media can help a brand to grow organic or paid.

So what are the mediums? – Yeah, both work. As long as paid as profitable, you should do as much as possible of it, but when it comes to social media, what I recommend people do is focus on creating amazing content. Whether you’re a brand or individual, it’s the content, and most people don’t create amazing content.

 

That’s where they really struggle if it’s not doing well.

A lot of times it’s not because the algorithms are tough it’s because the content is not as amazing as people would want or expect. – So Neil, how you were preparing for SEO in 2019? – 2019, I’m writing less and focusing more on tools because it builds backlinks faster and more organically. I’m focusing more on video content and video SEO over text-based SEO because I think it’s wide open.

 

What else am I doing in 2019?

– Voice search – I’m doing a lot with voice search. I’ve been doing that in 2018, a ton. I’ll be doing more voice search in 2019. Cause I think it’s going to be popular and I’m heavy on mobile, right? As well, because more and more people in B2B are using mobile as well.

– Yeah. Great, Neil.

 

Which tool you use majorly for your business in daily day-to-day life, which tools you use? – Gmail, Google analytics, Ubersuggest, Slack, Skype. Those are the main tools both.

– Okay. So ask your opinion which is better YouTube or Facebook watch? – I prefer YouTube. – YouTube. Yeah.

Great. Neil, one of my friends, he’s like a marketer Facebook, ad expert. So he’s asking, he told me to ask to Neil how to create a stability in results? You have to build a brand. So if you want stable results, not fluctuate as much.

Google ranks brands higher than non brands. So you got to take an omni-channel approach from podcasting to videos or creating text-based content to creating amazing product or amazing service to helping people out, to responding to every comment, to being on the social web, by doing everything you’ll build a brand over time, and what you’ll find is as your brand queries grow, so do your ranking.

 

They stay more stable and they grow as well. – So Neil, I want to ask last, last question. So overthinking and overdoing.

So how to reduce overthinking and how to become more productive as Neil’s thought how we can do. – Yeah. So overthinking, overdoing, you just go and you execute don’t think too much and don’t worry and don’t worry about the fine details. Just go and do it and learn as you go along. There’s nothing wrong with that.

That’s how most people got started. That’s how I got started, and it works well. – So Neil, how, how you earn your first income, what you sold or how you had your first income? First income was picking up trash and cleaning restrooms. So that’s how I earned my first, you know, dollar.

– Yeah, I’ve read your biography, and it was like amazing. I felt like once, one last my personal thought a personal story. I want to share with you, Neil. Once I was into my office and I was reading your blog posts I was very fascinated about your course at that time there was your coats, like on digital marketing or something kind of thing.

 

I was reading your whole blog posts.

I was so much excited that I have to buy this course. I have to spend a thousand dollars and have to go. I called my father that I want to buy your course, and I want to be like Neil Patel. I was passionate about digital marketing and everything. So I asked, I think I mailed you as well that please remain the price at thousand dollars only.

 

 

Don’t increase. So I was thinking, but anyhow, I was very, really excited that I have to buy that course because it was like copywriting, you know, copywriting. I think that works very well, and I was like really excited to buy that course. So it was great. – Awesome.

– I have, you tried learning Hindi. Hindi is like much popular in India, and like, your name is also Patel. Indian people means they relate to you. It’s like a one stop. Digital marketer is Neil Patel, and it’s like Indian name.

Indian brand. You look like Indian. So I, I haven’t learned Hindi. It’s not that popular in America because everyone’s here speaks English. I know Gujarati though.

– Gujarati, you know? – Yeah. – I don’t think know Gujarati. Can you speak a little bit about what you do with Gujarati? Like people will really like your wordings and your speed.

– Yeah. I can talk fluently in Gujarati.

 

(speaking Gujarati) Like I just said My name is Neil, right? But because I grew up with my parents speaking Gujarati. – But yeah.

I don’t know Hindi. They only taught me Gujarati. – Yeah. It’s great. Neil.

What do you like to eat? Like what are your favorite dishes and everything? People want to know. – Indian food is my favorite. I still eat a chicken tikka masala.

I love garlic naan. I love Chole. Pani Puri. Ya know there’s a lot of dishes. A little bit, little bit personal your kids, they don’t they’ve never told you like Papa let’s visit to India or – I’ve been to India before many times.

 

 

I just haven’t gone recently because I’ve been busy. I’ve been to India before. – Yeah. So Neil, I just want to last last question. When I approached you for this interview what are your thinking?

What are your thoughts about me? Like I’m an Indian or I’m into Hindi videos and let’s do this interview. What are your thoughts? I want to know I want to share with my audience as well. – Yeah.

Why not? I just said, yeah, why not? It would be fun, and it was fun. It’s my pleasure. I was in front of you.

I’ve interviewed you, I’ve asked some, literally so many questions and you answered very fluently in English and you are like really very humble guy. Goodbye. So Neil, it was like, bye-bye. Take care. Thanks for having me.

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